5 Steps to a Great UI/UX

As companies continue to advance digitally, it is crucial to streamline the user experience across all touchpoints in order to maintain consistency. Research indicates that most companies redesign their digital platforms every two to three years. Given the rapid pace of technological advancement, it raises the question of whether user experience across digital platforms is truly optimized. Studies have shown that investing in user experience (UX) can yield an average return on investment (ROI) of 10,000%. The more intuitive a system’s UX/UI design, the higher the returns will be. In today’s digital landscape, a good user experience is expected by most consumers.

The UI/UX design process consists of five phases: Product Evaluation, Research, Ideation and Prototyping, Design, and Testing and Implementation.

1. In the Product Evaluation Phase, the focus is on understanding the current state of the product’s interface and design. This includes evaluating the existing content architecture, identifying user challenges and pain points, and delving into customer centricity to reveal any disconnects in the user experience.

2. The Research Phase is essential to staying current with the latest UI/UX trends and design principles. It also involves analyzing the solutions of competitors to identify areas of success and opportunities for improvement. By conducting thorough research, the team can gain valuable insights and apply them to the design process, ensuring that the final product is competitive and user-friendly.

3. The Ideation Phase is a crucial step in the UI/UX design process, where feedback and suggestions for improvement are gathered from current and potential users. This is achieved through a variety of methods such as focus group discussions, interviews, and questionnaires. The team can also use specialized tools such as the Beacon Eye Tracking Tool (BETT) to gain deep insights into how users interact with the product and identify areas where the user experience can be enhanced.

4. During the Design and Prototyping Phase, the first step is to create a preliminary prototype of the product or solution. This prototype serves as a visual representation of the idea and helps stakeholders understand how the final product will look and function. Once the prototype is created, it is important to obtain buy-in from key stakeholders. This includes getting approval from decision-makers, such as project managers or executives, as well as getting feedback from users and other stakeholders who will be impacted by the product.

5. In the Testing and Implementation Phase, the final prototype is thoroughly evaluated through testing on current or potential users. The results of the testing are analyzed to identify any areas of improvement. Feedback is also gathered from these users to gain insight into how the product is received by the target audience. This feedback is then evaluated against industry standards and best practices, as well as the performance of competitors in the market. Based on the results of this evaluation, any necessary changes are made to the prototype before it is implemented and released to the market.

In summary, the UI/UX function is becoming increasingly important in today’s digitally-driven business landscape. As companies strive for consistency in branding and enhanced user experiences, the UI/UX design process is a crucial part of product development and can also reveal business opportunities.

If you’re interested in learning more about our UI/UX design program, please feel free to contact us at 6873 9768 or email to marketing@beacon.com.sg.