Research and Insights

Market Sizing and Forecasting

 

As the global economy expands, competing effectively and efficiently has become more than a matter of ensuring process efficiency and service excellence. Organisations need to ensure that they are providing the best products and services.  This means that they need to understand the size of the industry, the number of competitors and where they stand among their competitors. Understanding the industry ensures that the organisation out-grows the others in the industry.

“Market sizing” analyses the size of the industry, while “market forecasting” projects the likely growth of the industry over the next 5 years. This is achieved through the conduct of interviews with up-stream and down-stream industry players.  In some cases, interviews with direct and indirect industry competitors are also carried out.  Raw data from these primary sources is analysed, based on the nature and structure of the industry, with data from secondary sources to produce the market size and growth potential.

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